Race in Sporting Goods

Over the years conditioning, training and technique have proven most successful for athletes. Recently advances in technology have helped athletes become better than ever.

• Not clear if equipment correlates to world record times
• Swimming full body suits have created less drag and broken world records
• Cycling has had many high tech advances like the carbon fiber bike creating new world records
• These two examples have been banned in competitions due to the change they make to the athlete
• New technology isn't always for breaking new records but making the sport fun and easier
• Callaway a golf supplier spent 30 to 60 million dollars to advance in new technology, they also have a 4 million dollar testing facility
• Advances in technology have revolutionized sports and helped athletes exceed

• Do all sports have advances in technology that will help them succeed?
• How much money is spent on sporting goods and researching new technology every year?

Arms Race in Sporting Goods
By Gavin Ehringer
Encyclopaedia Britannica